Conoil is our master brand. The essence of the Conoil brand is encapsulated in the company’s pay-off line: ‘We go the extra mile’, which speaks of our zeal to deliver excellence at all times. The brand symbolises and embodies everything we do or aspire to do as a corporation.
We have over the years built and managed a strong brand image reflecting Conoil's core values of constantly tracking customer’s changing behaviour, needs and expectations, with the aim of meeting these needs in the most cost-effective manner.
Pursuant to its strategic vision, the company in December 2002 shed its old identity, National Oil and Chemical Marketing Plc, and launched a new brand initiative which included a new name (Conoil), new logo (a circular icon of oil droplets) and new corporate colours (orange and blue). The new identity represents the company’s dynamism as a re-engineered entity and its commitment to improving the world we live in. It represents a brand with a positive attitude and a fresh and energetic approach to enriching lives.
For Conoil, a powerful and attractive brand image is the perception created by the multitude interactions that a customer has with the company. As a result, we make the customer the centrepiece of our everyday operations, with the cardinal objective focused on quality, value and service. The Conoil brand aspires to touch lives in a unique way so as to form a lasting impression in the customer’s mind. The ultimate goal is to lift the brand to such a pedestal where customers see it as an endorsement of quality.
Conoil will continue to be the brand of choice, delivering quality, professionalism, service and efficiency. Because we are resilient, well-established, customer-focused and socially responsible, our customers can count on us for unique and compelling product and service offerings, for consistent delivery on brand promises and continuous productive and distinctive value at all times.